Keune dedicates itself to reveal and create true beauty – everywhere in the world. Such beauty can only be achieved with the help of a good set of eyes and ears, a masterful hand and a creative mind. That’s why they’ve combined forces with the greatest stylists, the best technicians and the most skilled educators. All for one goal: smiling clients all around the world, as they step out of the salon feeling fabulous. Keune commits to bringing the most exciting and innovative hair techniques to the marketplace. During the 90+ years that Keune has been in business, they have always stayed true to elegance, creativity, and contemporary hair fashion.


Pureology was born in California in 2001, with a simple but powerful idea: to create the very best products for color-treated hair. They led the way in creating products made with purity and good health in mind and pioneered the “no nasties” movement with their ZeroSulfate® shampoos and 100% vegan formulas. Their signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their haircolor. Word quickly spread and Pureology became a favorite of stylists and clients alike.


A first to market argan oil, Moroccanoil has stamped the industry and left us all addicted to its tantalizing scent and powerful performing products —the antioxidant-infused, nutrient-rich, innovative formulas are unmatched, and provide dramatic results. We invite you to experience Moroccanoil and discover the perfection behind the headlines.


Utilizing superior formulations, Keratherapy has become the most innovative, forward thinking brand in the Keratin Smoothing category by providing women with smooth, shiny, healthy, frizz-free hair. Keratherapy now boasts a full range of Keratin Treatments along with high performing, Keratin Infused Home Care Products. Today Keratherapy is sold in more than 45 countries worldwide and continues to grow.

About 124Fam

Since its humble beginnings in 1991, the mission at 124 has been simple – to elevate the beauty industry and the communities it serves.

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